Sparta-Tomah Broadcasting

Nielsen ranks COW97 as the #1 radio station in the La Crosse market. 100,000 watts of power means we can reach out to thousands of customers more effectively than other types of media. COW97 has been nominated by the Country Music Association and Academy of Country Music for Station and Personality of the Year. COW97 was named Radio Station of the Year by the Wisconsin Broadcasters Association in 2016 and 2017.